Ever wondered what makes a whiskey from The Craft Irish Whiskey Co. so exceptional? In this series, Founder and CEO Jay Bradley will be discussing the innovations which set our whiskeys apart from the rest. From under-filling the barrels to adding water during maturation, our whiskeys are unlike anything that’s come before. This is your chance to find out why.

Discover why we don’t believe in age statements, choosing instead to regularly taste the whiskey and catch it at the moment of perfection. Here, Jay Bradley explains how the journey a whiskey takes has a far greater impact on the flavour, aroma and mouthfeel than its age.

Jay Bradley delivers a masterclass in how we add water before maturation for our new make spirits, and before finishing for our more mature single malts, to create the perfect whiskey. This avoids the need for dilution, allowing the whiskey to be bottled at cask strength.

While many put their whiskey in a barrel and tuck it away until an age statement is reached, our whiskeys undertake a bespoke journey. Here, Jay Bradley explains the multiple tools he uses to craft whiskey unlike any other.

By underfilling the barrels, we allow oxidation to trigger maturation from day one. Others wait for evaporation to take ‘the angels’ share’ before this can occur. In this film, Jay Bradley explains why we think there’s a better way.

At The Craft Irish Whiskey Co. we spare no expense to create whiskeys of unrivalled quality. To create those whiskeys takes a willingness to experiment, to push boundaries and to go to the ends of the earth to create an experience to match. Jay Bradley explains how and why this matters in this film.