Through this collaboration, we’ve breathed new life into the 84-year-old Soho Whisky Club, seamlessly blending its storied heritage with our signature style at Craft Irish Whiskey. Together, we’ve transformed the space into a haven for whiskey connoisseurs, offering an unrivaled experience that celebrates whiskeys of all kinds. From the full renovation to the curated selection on offer, this partnership goes beyond a redesign—it’s a redefinition of what whiskey appreciation means in the modern era.

Check out the full article in Forbes to learn more:

International Women’s Day at Hakkasan

This collaboration has seen our soon-to-be-released single malt transformed into a showstopping cocktail by four women at the forefront of Hakkasan’s bar, wine and pastry teams. Each has brought their own contribution, reflecting “the finesse of female sommelier, pastry chef, bartender and manager in a delectably decadent serve” – the creatively conceived Golden Nectar. From the rich caramel base of The Donn to the light citrus notes of mimosa cordial and the intricate toasty yuzu flavours of the Hundred Hills Blanc de Blancs 2018 this cocktail is a standout example of what happens when creative minds and the finest ingredients meet. 

As GQ notes, Hakkasan is worth a visit for its Michelin-starred Cantonese cuisine alone, but this month gives us more of an excuse. While 8th March is the perfect time to celebrate the women in your life, the Golden Nectar cocktail and The Donn are available throughout March until 4th April. As the only place to taste The Donn right now, it could be a busy month! 

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The Luxury Report was one of the first to pick up on the exciting news, across social media and online. As it points out, this is the first time our premium Irish single malts have been available for anyone to view and buy, and were previously reserved for private clients. It’s also the very first time the accessories have been available to buy anywhere, offering the ‘perfect whiskey experience’ just in time for Christmas. 

A number of limited edition gift boxes include everything the whiskey fan needs to elevate their enjoyment and experience of the whiskey. This includes the scientifically designed glasses that remove the ethanol vapour, precision pipettes that deliver the perfect amount of water to open up every note, and obsidian whiskey stones that cool without dilution.

Visitors to Selfridges will also be amongst the first in the world to discover our latest rare release, The Donn, which is due to be released in January 2023. The Ultimate Tasting Experience gift box combines a Finn Glass, Cigar Cutter, Whiskey Stones, a Pipette and a sample of The Donn. The Donn will bring the skilful crafting and exceptional use of barrels that create our unique flavour profiles to a wider audience and has already found favour with chefs and royalty alike. 

The Craft Irish Whiskey Store will be open in Selfridges’ Wonder Room, London until the end of January. 

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We’re proud to be able to announce that, for the first time ever, visitors to Selfridges, London, will be able to see the world’s first and only Fabergé Celtic Egg, along with the rarest Irish single malt in existence, as part of the launch of The Craft Irish Whiskey Co.’s first concept store in the prestigious Wonder Room.

Our full range of ultra-rare Irish single malts will be available to view and buy as part of our exclusive retail partnership with Selfridges London and online. This includes the last remaining bottles of the inaugural release, The Devil’s Keep, and the record-breaking The Emerald Isle, which commanded unprecedented interest at auction to become the world’s most expensive whiskey when it sold for $2,000,000 in 2021, overtaking The Macallan 1926. In addition, customers will have the rare opportunity to meet the team, including Founder, Jay Bradley and Managing Director, Ian Duignan for an introduction to the world of Irish whiskey and the heritage and craftsmanship behind the brand.

The Emerald Isle

The Emerald Isle is rarely on display, but if you head to Selfridges in December, you’ll have the opportunity to see our second record-breaking release; a seven-piece custom-made whiskey set featuring the rarest Irish single malt in the world, finished in a single, half-filled 40L Pedro Ximénez sherry cask. Items of equal rarity complete the collection, with the world’s first Fabergé Celtic Egg, two ultra-rare Cohiba Siglo VI Gran Reserva 2009 cigars and a unique 1/1 Fabergé watch in 18k rose gold with white mother of pearl face, skilfully etched and hand-painted with 24k rose gold. The Emerald Isle is housed in an exquisitely handcrafted display case, with each bespoke set dedicated to one of the Seven Wonders of Ireland. Purchasers of The Emerald Isle will receive the whiskey through our ‘white glove’ delivery service, with delivery made personally by Founder and CEO, Jay Bradley.

The Perfect Christmas Gift for Whiskey Fans

Our single malts offer the perfect Christmas gifting opportunity and have gained fans around the world for their exquisitely designed surrounds and complex, rich layers of flavour. Owning the rare single malts has previously been limited to private clients who have been able to visit our head office or speak with a Craft Specialist. Now whiskey fans will be able to view, buy and walk away with their whiskey, from The Craft Irish Whiskey Co.’s first ever store. 

Award-winning Innovation

The Craft Irish Whiskey Co. has developed an innovative approach to the craft of maturation that draws on both science and the traditional art of whiskey-making to build flavour profiles that have taken the whiskey world by storm. We’ve also redesigned the entire whiskey experience, surrounding each single malt with a story and skilfully crafted accessories that deliver the ‘perfect whiskey experience’.  

This approach and skilled knowledge of barrel craft have seen the inaugural release, The Devil’s Keep, awarded the world’s Best Irish Single Malt at the World Whiskies Awards 2022, in addition to more than 20 further top awards. We’ve also been recognised for our design prowess; in 2021, The Brollach won a Master Medal for Design from The Spirits Business Awards and The Devil’s Keep became the first whiskey to win Gold at the prestigious A’Design Awards, while The Taoscán became the second in 2022. In the same year, The Emerald Isle won an exceptional Platinum A’Design Award with a perfect score, making it the #1 luxury design of the year. 

The Whiskeys

While The Devil’s Keep sold out in record time in 2021, we recently released an extremely limited allocation reserved for Selfridges. Very few remain and this will be the last opportunity to purchase this ultra-rare single malt so buyers are advised to visit the store early in December to be in with a chance of securing one of the last bottles.

The latest ultra-rare single malt, The Aodh will also be available. This trailblazing whiskey is a collaboration with jeweller to the stars, MJ Jones, and features a bespoke ring – one of just 88 – in the obsidian closure of the whiskey. Presented in a bottle and stand that fuse traditional luxury craftsmanship with technological innovation, The Aodh is a never-to-be-repeated Irish whiskey of exceptional rarity. Ownership of The Aodh brings membership of The Craft Circle, an ultra-exclusive Private Members’ Club with a raft of bespoke benefits that have included a three-day yacht party, circuit-side, for the Monaco Grand Prix and a two-day golf tournament with world renowned Michelin-starred and celebrity chefs at the legendary Old Head Golf Links.

The Accessories: Available for the very first time

As well as the award-winning whiskeys, there will be a number of limited edition Christmas gifts available in Selfridges, including gift boxes, obsidian whiskey stones and cigar cutters. Our coveted glasses will also be available to purchase for the very first time. These scientifically designed glasses remove the ethanol vapours that would otherwise hinder the full appreciation of the whiskey’s flavour and have won acclaim for the elevated tasting experience they offer. The glasses are included in the ‘experience boxes’ of the ultra-rare single malts but have never previously been available for sale individually. 

As well as picking up thoughtful and luxurious gifts for others, visitors to our store in Selfridges’ Wonder Room can look forward to experiencing the luxury of the single malts and the passion of The Craft Irish Whiskey Co. for themselves. Created by the designer responsible for every one of our award-winning designs, Tiago Russo, the store has been conceived with the same attention to detail that is poured into the products. Through its gallery-like design and the use of the same materials that can be found in the whiskey’s experience boxes, the store delivers the same immersive experience as the whiskeys. Whether seated at the elegant bar, chatting with the team or invited into the VIP tasting room, The Craft Irish Whiskey Co. will bring the immersive and considered beauty that define the designs of the award-winning products to Selfridges this December. 

The Craft Irish Whiskey Co. will launch in Selfridges London’s Wonder Room on 5th December.

The Devil’s Keep is joined by The Taoscán and The Brollach in Selfridges London and online at Selfridges.com, but as Luxurious Magazine emphasises, we’ve only been able to make limited numbers available – there were originally only 12 of The Devil’s Keep, 10 remaining, and we expect the final 10 to disappear quickly once more media outlets pick up the story. This is a once-in-a-lifetime opportunity to buy a bottle of the ultra rare single malt that became the world’s Best Irish Single Malt at the World Whiskies Awards 2022 and has won every top award for both taste and design. Collectors and connoisseurs can add two further award-winners to their collections with The Brollach and The Taosán which won Bronze and Silver respectively in the Best Irish Single Malt category, putting them just behind the overall winner, The Devil’s Keep. As Lux Review notes, these Single Malts are now available to drink by the glass in the best UK restaurants, including Restaurant Gordon Ramsey, The Waterside Inn and Le Manoir aux Quat’Saisons, so you can save your bottle but still get to taste the award-winning flavours. 

Head to Selfridges.com or the London store now to buy your bottle of The Devil’s Keep, The Brollach and The Taoscán.