Another key trend identified in this comprehensive report that has been picked up by publications such as Manhattan Week, is the increasing demand for craft whiskey and the authors have highlighted The Craft Irish Whiskey Co.’s The Taoscán as one such premium product. As the International Association of Business Communicators notes, the demand for craft whiskey is high in developed countries such as the US and Germany and the growing demand for craft whiskey is expected to support the growth of the Irish whiskey market during the forecast period.

As a company on a mission to restore premium Irish whiskey as a global leader, The Craft Irish Whiskey Co. welcomes the report’s findings. By creating premium Irish whiskey that combines the traditional art with a scientific approach, we’ve been able to shine a light on the industry as a whole and the historic roots of this skilled industry. This report shows that we’re on the right track to placing Irish whiskey back where it belongs at the top of the global hierarchy.

To understand why you should invest in Irish whiskey through either Whiskey and Wealth Club or The Craft Irish Whiskey Co., read this article written by Jay Bradley, entrepreneur and whiskey expert. Jay expertly relays the turbulent tale of Irish whiskey and details its explosive growth and renaissance. When looking at investment in whiskey, Jay presents two options; casks and ultra-rare bottles.

If casks are your investment of choice, Whiskey & Wealth Club is the place to go, with a team of experts calculating which casks have the best growth potentials. If ultra-rare, luxurious and iconic whiskey bottles are more enticing, look no further than The Craft Irish Whiskey Co. Or, if like Jay, you can’t decide between toasting and investing, choose both.

Both companies thrived under the difficult circumstances created by the pandemic, with a new breed of diverse investor emerging; a diverse and risk-aware group according to the Whiskey & Wealth Club’s annual Cask Whiskey Buyer Report, whose love for whiskey is shared by Jay himself. Irish whiskey is a market that is growing at a spectacular rate, up 300% in the past decade, according to the detailed report. The report also produced a plethora of other interesting findings, worth the read of any investor considering alternative options such as that of whiskey. 

Scott Sciberras, co-founder and chief executive of cask whiskey investment company Whiskey & Wealth Club, explains in this article why investment in whiskey is a safer investment than that of Bitcoin and other cryptos. If you are looking for fast returns, perhaps Bitcoin investment is for you. However, whiskey investment can offer something extraordinary that cryptos cannot. Having proven itself to be a strong and successful investment, the benefits of investing in Irish whiskey are endless.

If the idea of being involved in the world of ultra-rare, luxury, and iconic Irish whiskey excites you, look no further than The Craft Irish Whiskey Co. Limited releases of luxury whiskey bottles individually chosen by entrepreneur and whiskey connoisseur Jay Bradley have launched with extraordinary success. The first release, ‘The Devil’s Keep’, broke world whiskey records when it became the most expensive inaugural release of all time, while the second release, ‘The Emerald Isle‘ Collection, created in partnership with Fabergé, became the most expensive whiskey ever sold. So while investing in Irish whiskey is far safer, it is also so much more.

It is both a science and an art with an extensive history and rewarding returns. This opportunity to combine a love of whiskey with investment has been an extraordinary success with clients.

Jay Bradley, entrepreneur, whiskey expert, and founder of both Whiskey and Wealth Club  and The Craft Irish Whiskey Co., has found that four out of 10 investors are looking for alternative investments to secure their wealth safely amongst the risk and chaos born out of the pandemic. Assets that aren’t dependent on financial markets have increased in value due to the highly sensitive nature of the markets.

Whiskey is one such alternative investment that investors are turning towards in order to spread risk. Whiskey cask investment and investment in whiskey bottles is on the up; to learn more about the process of investment, read this article written by Jay, explaining the extraordinary mission of the two companies.

If you’re looking for your next investment opportunity, reading this article will help you decide that investment in Irish whiskey could be the best possible choice. An expert in all things whiskey, Jay Bradley has become a rare talent in forecasting the value and quality of whiskey, a skill which he has put to use through the founding of sister companies Whiskey & Wealth Club, cask investment company, and The Craft Irish Whiskey Co., producers of ultra-rare luxury Irish whiskey.

To learn more about the secrets behind the science and art of whiskey, read this article to understand what it is that makes Irish whiskey so extraordinary.

Spears’ Hedgehog  sniffed out The Devil’s Keep in his December 2020 editorial.  

Talking all things World Records (if you didn’t know, we set a new world record for the World’s most expensive whiskey with The Devil’s Keep!) and his primary ambitions of The Craft Irish Whiskey Co., Jay Bradley reveals his drive is to knock the Scots off their perch and establish the Irish whiskey map. 

“We invented whiskey, we perfected it and we were the first to industrialise it….Yet, hardly anyone knows it. I thought it was time to fix that.”

The first bottle ever released of The Devil’s Keep was sold to Jim Crane, owner of the Major League Baseball team the Houston Astros, for the record-setting price. This set a new record and made history or a brand-new whiskey offered at auction, realising US$60,000/£46,000. 

 “With more than two years of hard toil, countless revisions and changes to bring The Devil’s Keep to life, it was very fitting to donate our first bottle to a cause that is so close to my heart.” Jay Bradley, Founder of The Craft Irish Whiskey Co.

The proceeds of the sale of The Devil’s Keep whiskey will go to a charity that supports children affected by serious illnesses. The charity was founded by Houston Astros player Carlos Correa and his wife.  Bottle number 17 was donated to the sale and the Astros dedicated the team number to a young fan called Cameron Gooch who died of cancer aged just 10. 

Jay Bradley’s own daughter was diagnosed with a rare form of cancer when she was just five months old, but thankfully went into remission when she was five, enjoying a full recovery.

As cask whiskey opens up to private investors, opportunities are many, but there are risks, too. The key to realising its potential (safely) is a thorough understanding of the market. The challenge facing many investors, however, is that this is a new and unfamiliar environment.   

Our Founder, Jay Bradley, outlines the key fundamentals that will benefit any new potential investors to ensure that “glittering opportunities really are gold”.

Jay Bradley, our Founder and Co-Founder of Whiskey & Wealth Club, spoke to Bloomberg exploring investing in whiskey and why the pandemic has changed investor behaviour. 

“Cask Whiskey is a very stable market. Based on three things. Scarcity. Special release/momentous occasion. Awards and accolades. 

The Craft Irish Whiskey Co.’s The Devils Keep hits all three driving factors: 

• Only 333 bottles. 
• An inaugural release. It’s extremely rare to be able to buy a luxury brand’s very first release. 
• Since launching in 2018, we’ve received international recognition, broken world records as the most expensive first release whiskey in history and sold out of our inaugural release in record time. 

The idea of investing in a bottle might be new to you but the proven returns truly are fantastic. To give you an idea: The Macallan Jubilee 12-year-old, with 2012 bottles, originally sold for £300. Eight years the same bottles have sold for £8,000 per bottle, that’s a 2566% increase. Keeping in mind The Devils Keep will only have 100 of these inaugural bottles remaining globally, unopened, makes this whiskey a very rare commodity.