This recognition isn’t simply a nod of approval; it’s an industry-defining acknowledgement of mastery, precision, and innovation in the global whiskey world.

Forbes notes that the individuals named are those whose work consistently rises to the top across multiple international competitions, judged against global standards of quality, depth and refinement.

To stand among this calibre of talent underscores Jay’s unwavering dedication to flavour-first innovation and meticulous blending philosophy, honed over years of obsessive whiskey perfection.

Forbes Recognises Jay Bradley’s Uncompromising Approach to Modern Irish Whiskey

Since founding Craft Irish Whiskey, Jay has challenged convention, refusing to accept that Irish whiskey should be confined by traditional parameters. Instead, he has pushed its boundaries – exploring rare cask finishes, pioneering micro-blending techniques, and reimagining time-honoured processes through a contemporary, elevated lens.

His results speak for themselves:
59 international taste awards, 38 Gold medals, and multiple category wins at the world’s most respected spirits competitions.

Formerly an award-winning chef, Jay approaches blending through a lens of culinary precision and molecular-level sensory analysis. Every variable is considered – from cask provenance to finishing profiles to the rigour of sensory evaluation behind each release.

This acute attention to detail paid dividends from the very beginning. In 2022, our inaugural release, The Devil’s Keep, was named World’s Best Irish Single Malt at the prestigious World Whiskies Awards — the first time an inaugural expression had ever received this honour.

Since then, Jay has continued to build an extraordinary competition record, with award-winning releases praised for their structure, complexity, and length of finish.

Check out the full article in Forbes:

Winning Best Innovation, and Disruptor of the Year for The Craft Irish Whiskey Co. and Outstanding Entrepreneur for Jay Bradley at the UK’s highest profile awards, the Best Business Awards, is an outstanding achievement for the young company. Jay founded The Craft Irish Whiskey Co. and sister company Whiskey & Wealth Club in 2018 and has been winning awards ever since. These latest awards are recognition of the innovative approach Jay Bradley takes when crafting whiskeys such as The Devil’s Keep.

The article touches on  The Devil’s Keep’s recent success at the World Whiskies Awards where it was judged Best Irish Single Malt across all categories, while our later releases, The Taoscán and The Brollach were awarded Silver and Bronze.

The Chairman of the Best Business Awards celebrated our success, noting that we were “reviving the whiskey-making art by elevating it with science”… to create “expertly crafted rare whiskeys with their own unique flavour and aroma”. As he says “This is a brilliant start for The Craft Irish Whiskey Co. and a real boost for the Irish whiskey industry. Sláinte! to entrepreneur Jay Bradley for putting mass production in its place and reviving the art of crafting superb Irish whiskey the old-fashioned way with a bit of help from science! In the 19th century, Irish whiskey dominated the market, and Jay has brought the spirit back to its former glory.” 

We’re exceptionally proud to have won these awards and the accompanying recognition from business leaders of our innovative methods. Starting out during the Covid-19 pandemic and building the business at a time of great logistical difficulties hasn’t been without its challenges, but awards such as this are proof that the company is creating something special.

Read more.

They began at the beginning, to find out why Jay was inspired to create a company like The Craft Irish Whiskey Co., and how he gained the skills that allowed him to craft an inaugural whiskey worthy of becoming Best Irish Single Malt at the World Whiskies Awards. Having established that Jay knows his whiskeys, they asked what many people would like to know – what makes a great whiskey. Naturally, their next question was about The Taoscán, a truly great whiskey, and one described by Michelin-starred celebrity chef, Adam Handling, as ‘phenomenal’. 

Crafting a whiskey like The Taoscán, a world-first, takes a level of innovation and experimentation, and Luxuriate Life Magazine were keen to find out how we fuse this with the more traditional aspects of a centuries-old industry. From the methods we use to the accessories that create the perfect whiskey experience, every element of our process balances a respect for tradition with a willingness to disrupt and reinvent. 

As part of this innovation, we famously don’t do age statements. So while we issue the date the whiskey was distilled and when it was bottled, we don’t rely on an age statement as an indicator of quality. As Jay explained, these have no bearing on the actual quality of a whiskey, and conversely, relying on them and waiting for a round number may even lead to an inferior whiskey. 

Read on to find out what cigar Jay recommends pairing with Ireland’s Best Single Malt, The Devil’s Keep, which dishes pair best with The Taoscán, and a sneak peek into our future plans.

Read More.

The Three Drinkers are drinks experts, writers and broadcasters Helena Nicklin and Aidy Smith. Joined by a different ‘third drinker’ in the six episodes, the Amazon Prime show promises armchair travel and feel-good entertainment.

Following on from their first series, The Three Drinkers Do Scotch Whisky, the Three Drinkers have taken to the road in Ireland. While their first series focused on whisky, their time in Ireland is more varied and sees them visiting distilleries, cider orchards and country pubs to learn about everything from whiskey, gin, vodka and poitin to beer, Irish cream and even Irish wine.

Arriving with the keys to The Devil’s Keep, they spent time with The Craft Irish Whiskey Co., pouring over the finer details of our experiential whiskeys and admiring the attention to detail that epitomises our whiskeys and their surrounds. They were lucky enough to taste the whiskey, and to discover how the experience is perfected with the expertly designed pipette, obsidian whiskey stones and Irish spring water.

Jay Bradley, Founder of The Craft Irish Whiskey Co. even set the Three Drinkers a challenge. Sending them a bottle of our latest, yet to be revealed, release, he tasked them with creating a luxury Irish whiskey cocktail. While some would argue that mixing a whiskey of such complexity, depth and viscosity into a cocktail is a crime, Aidy argues that it’s all about finding the perfect balance to let the whiskey shine through.

With a focus on diversity and better inclusivity within the drinks industry, the series showcases a more inclusive world and we’re proud to be a part of it.

The Craft Irish Whiskey Co. founder, Jay Bradley, has written for Forbes of how passion, belief and confidence drives entrepreneurs like himself to succeed, and how that same determination can be applied when thinking of the pandemic.

He notes that the entrepreneurial journey is one without end – it’s a constant rollercoaster of meeting the evolving needs of customers, attuning to the business environment and watching the playing field for competitors. The entrepreneurial spirit that drives the start-up founder through sleepless nights and long working days is the same one that ‘teaches us that the difference between catastrophic emergency and transformational opportunity can sometimes be a matter of perspective’. Entrepreneurs are not driven solely by money – as he notes, ‘there are easier ways to earn a crust’ – but by the entrepreneurial rush itself. The sense that you’re creating a new reality and battling against the odds to do so.

Jay writes of what drives him to create ultra-luxurious whiskeys that have raised the profile of Irish whiskey. Of how the unwavering belief in a product is what keeps an entrepreneur such as himself at the top of a continual wave. And how a startup can never stop regarding itself as such, or they risk falling into the trap of complacency. By treating every challenge, every innovation, every interaction as new, you enter a cycle of discovery and growth that drives success.

To understand why you should invest in Irish whiskey through either Whiskey and Wealth Club or The Craft Irish Whiskey Co., read this article written by Jay Bradley, entrepreneur and whiskey expert. Jay expertly relays the turbulent tale of Irish whiskey and details its explosive growth and renaissance. When looking at investment in whiskey, Jay presents two options; casks and ultra-rare bottles.

If casks are your investment of choice, Whiskey & Wealth Club is the place to go, with a team of experts calculating which casks have the best growth potentials. If ultra-rare, luxurious and iconic whiskey bottles are more enticing, look no further than The Craft Irish Whiskey Co. Or, if like Jay, you can’t decide between toasting and investing, choose both.

Both companies thrived under the difficult circumstances created by the pandemic, with a new breed of diverse investor emerging; a diverse and risk-aware group according to the Whiskey & Wealth Club’s annual Cask Whiskey Buyer Report, whose love for whiskey is shared by Jay himself. Irish whiskey is a market that is growing at a spectacular rate, up 300% in the past decade, according to the detailed report. The report also produced a plethora of other interesting findings, worth the read of any investor considering alternative options such as that of whiskey. 

Jay Bradley, entrepreneur, whiskey expert, and founder of both Whiskey and Wealth Club  and The Craft Irish Whiskey Co., has found that four out of 10 investors are looking for alternative investments to secure their wealth safely amongst the risk and chaos born out of the pandemic. Assets that aren’t dependent on financial markets have increased in value due to the highly sensitive nature of the markets.

Whiskey is one such alternative investment that investors are turning towards in order to spread risk. Whiskey cask investment and investment in whiskey bottles is on the up; to learn more about the process of investment, read this article written by Jay, explaining the extraordinary mission of the two companies.

If you’re looking for your next investment opportunity, reading this article will help you decide that investment in Irish whiskey could be the best possible choice. An expert in all things whiskey, Jay Bradley has become a rare talent in forecasting the value and quality of whiskey, a skill which he has put to use through the founding of sister companies Whiskey & Wealth Club, cask investment company, and The Craft Irish Whiskey Co., producers of ultra-rare luxury Irish whiskey.

To learn more about the secrets behind the science and art of whiskey, read this article to understand what it is that makes Irish whiskey so extraordinary.

Written in 1878 by four of Ireland’s leading whiskey producers, ‘Truths About Whisky’ has remained an inspiration for Jay Bradley of The Craft Irish Whiskey Co, writes  Christine Manby  of The Independent.  

Exploring the personal journey of our founder, Jay Bradley, and his drive for creating the most luxurious whiskies on the market.  

“Fulfilling my father’s dream, his last idea is the rest of my life. I don’t come from a whiskey dynasty. But I do intend to build one.”