Billionaire Magazine: The World’s Most Expensive First Release Whiskey Billionaire dives into what is it about our single malt Irish Whiskey that justifies the exorbitant price tag? Priced at £10,000, is the most expensive first release in the history of whiskey. But is it worth it? Our founder, Jay Bradley, explains: “It’s the holy trinity […]

Spears Magazine: Putting Irish Whiskey Back on the Map Spears’ Hedgehog  sniffed out The Devil’s Keep in his December 2020 editorial.   Talking all things World Records (if you didn’t know, we set a new world record for the World’s most expensive whiskey with The Devil’s Keep!) and his primary ambitions of The Craft Irish Whiskey Co., […]

The Independent: Jay Bradley on Truths About Whiskey Written in 1878 by four of Ireland’s leading whiskey producers, ‘Truths About Whisky’ has remained an inspiration for Jay Bradley of The Craft Irish Whiskey Co, writes  Christine Manby  of The Independent.   Exploring the personal journey of our founder, Jay Bradley, and his drive for creating the most luxurious whiskies on the […]

The Independent: The 29-Year-Old Delight Continues to Evolve a Luxury Irish Whiskey Scene A true honour to be featured in The Independent’s  ‘The most luxurious wines and spirts of the year’ reviewed and written by award-winning TV Presenter and journalist, Aidy Smith. Standing shoulder to shoulder with seven well-respected icons including Glenmorangie’s Grand Vintage 1996 and the Fettercairn 28-Year-Old, The Devil’s Keep craft Irish whiskey is in the […]

Robb Report: The Most Expensive First Release in Whiskey History Robb Report delves into how we are working hard to restore Irish whiskey making to its proper place.  Featuring our inaugural release of ‘The Devil’s Keep’ entitled, ‘This Irish Brand Will Debut the Most Expensive First Release in Whiskey History’. Our oldest-ever triple-distilled, single-malt, limited-edition whiskey, of which we are […]

Elite Traveler has praised The Craft Irish Whiskey Co.’s inaugural release, ‘The Devil’s Keep‘, for breaking whiskey records by becoming the most expensive debut whiskey ever, sold at auction for $60,000 in Houston. Jay Bradley, entrepreneur, whiskey expert, and founder of The Craft Irish Whiskey Co. and sister company Whiskey and Wealth Club, has endeavoured to restore […]

‘The Devil’s Keep‘, created by rare and luxury whiskey specialists, The Craft Irish Whiskey Co.,  is commended by Irish Central for being the most expensive first release bottle in the history of whiskey. The extraordinary whiskey is the oldest triple distilled whiskey in existence and has helped to restore Irish whiskey’s position at the top […]

The Drinks Business: Irish Whiskey Sets New Record for a New Release The first bottle ever released of The Devil’s Keep was sold to Jim Crane, owner of the Major League Baseball team the Houston Astros, for the record-setting price. This set a new record and made history or a brand-new whiskey offered at auction, realising US$60,000/£46,000.   “With more than two years of hard toil, countless revisions […]

Forbes Contributor: The Cask Whiskey Investor’s Survival Guide As cask whiskey opens up to private investors, opportunities are many, but there are risks, too. The key to realising its potential (safely) is a thorough understanding of the market. The challenge facing many investors, however, is that this is a new and unfamiliar environment.    Our Founder, Jay […]