Luxurious Magazine spots The Craft Irish Whiskey Co. in Selfridges


Just a day after announcing our launch in Selfridges and the media are already picking up on the story. This is the first time The Devil’s Keep has been made available for sale since its sell-out launch in December 2020 so it’s no surprise that it’s generating interest. 

The Devil’s Keep is joined by The Taoscán and The Brollach in Selfridges London and online at Selfridges.com, but as Luxurious Magazine emphasises, we’ve only been able to make limited numbers available – there were originally only 12 of The Devil’s Keep, 10 remaining, and we expect the final 10 to disappear quickly once more media outlets pick up the story. This is a once-in-a-lifetime opportunity to buy a bottle of the ultra rare single malt that became the world’s Best Irish Single Malt at the World Whiskies Awards 2022 and has won every top award for both taste and design. Collectors and connoisseurs can add two further award-winners to their collections with The Brollach and The Taosán which won Bronze and Silver respectively in the Best Irish Single Malt category, putting them just behind the overall winner, The Devil’s Keep. As Lux Review notes, these Single Malts are now available to drink by the glass in the best UK restaurants, including Restaurant Gordon Ramsey, The Waterside Inn and Le Manoir aux Quat’Saisons, so you can save your bottle but still get to taste the award-winning flavours. 

Head to Selfridges.com or the London store now to buy your bottle of The Devil’s Keep, The Brollach and The Taoscán.

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