The media is already picking up on the launch of The Craft Irish Whiskey Co.’s first concept store in the luxurious Wonder Room in Selfridges, London. From the start of December 2022 until the end of January 2023, shoppers are able to view and buy the full range of our award-winning whiskeys, including The Emerald Isle and the last remaining collections of The Devil’s Keep.
The Luxury Report was one of the first to pick up on the exciting news, across social media and online. As it points out, this is the first time our premium Irish single malts have been available for anyone to view and buy, and were previously reserved for private clients. It’s also the very first time the accessories have been available to buy anywhere, offering the ‘perfect whiskey experience’ just in time for Christmas.
A number of limited edition gift boxes include everything the whiskey fan needs to elevate their enjoyment and experience of the whiskey. This includes the scientifically designed glasses that remove the ethanol vapour, precision pipettes that deliver the perfect amount of water to open up every note, and obsidian whiskey stones that cool without dilution.
Visitors to Selfridges will also be amongst the first in the world to discover our latest rare release, The Donn, which is due to be released in January 2023. The Ultimate Tasting Experience gift box combines a Finn Glass, Cigar Cutter, Whiskey Stones, a Pipette and a sample of The Donn. The Donn will bring the skilful crafting and exceptional use of barrels that create our unique flavour profiles to a wider audience and has already found favour with chefs and royalty alike.
The Craft Irish Whiskey Store will be open in Selfridges’ Wonder Room, London until the end of January.