Racing ahead as the new sponsor of The Prestbury Cup at the Cheltenham Festival

The Craft Irish Whiskey Co.

After our successful sponsorship of the plate Handicap Chase at last year’s Cheltenham Festival, we’re returning once again to the home of jump racing. In 2023, The Craft Irish Whiskey Co. was announced as the new sponsor of The Prestbury Cup at The Festival™ and we’re delighted to be partnering once more with The Jockey Club to bring this exciting challenge, and our award-winning single malts, to Cheltenham racegoers.

The Prestbury Cup

The Prestbury Cup celebrates the annual challenge between Great Britain and Ireland for festival winners, running from the first race of the four-day meeting until either country has 14 winners or more. With Ireland having claimed the Cup six times compared to just two for Great Britain, the competition this year will be fierce. 

The company is also sponsoring the Leading Trainer, Owner and Jockey, a nail-biting race which lasts four days and traditionally goes down to the wire. Will Paul Townend triumph again in 2023, after five wins over four days in 2022 secured him the Leading Jockey title, and can Willie Mullins improve on his 2022 Leading Trainer title where he recorded an incredible ten winners?

The Craft Irish Whiskey Co. at The Festival

Alongside the excitement of the racing, annual box-holders and Cheltenham Club Members will be able to toast to their winnings with a glass of the finest Irish whiskey. Each of our single malts will be on display in the Racehorse Owners Association marquee on Thursday and Members Club on Friday and The Devil’s Keep, The Brollach and The Taoscán will be available to purchase for delivery to the owner’s home or to enjoy on the day for a last minute celebration! Lucky owners who enjoy their whiskeys on Thursday and Friday will also be treated to a rare bespoke tasting session from our Craft Specialists to further elevate their whiskey experience. We can’t think of a better way to celebrate a successful day at the races than by raising a glass of luxury Irish whiskey!

On these days, The Emerald Isle will be making a rare appearance, complete with its handcrafted box, Fabergé Celtic Egg and the rarest Irish whiskey in the world, and we’re looking forward to sharing the beauty of this exquisite collection with others.

As our Founder, Jay Bradley says, “I couldn’t be more thrilled to be returning to the home of jump racing this year with our sponsorship of The Prestbury Cup. It’s an honour to bring our rare Irish single malts to this incredible racecourse and allow whiskey fans the opportunity to add an extra touch of luxury and exclusivity to their racing experience. I’ll be at the Festival and while I’ll be cheering on all the jockeys, I think you can guess which side I’ll be rooting for in The Prestbury Cup!”

Keep an eye on our social media for some behind-the-scenes glimpses of this famed racecourse and sign up to receive our next newsletter which will be filled with all of the action from Cheltenham, St Patrick’s Day, international Women’s Day and more!