Billionaire dives into what is it about our single malt Irish Whiskey that justifies the exorbitant price tag? Priced at £10,000, is the most expensive first release in the history of whiskey. But is it worth it?
Our founder, Jay Bradley, explains: “It’s the holy trinity of distillation that creates the unparalleled rich vanilla, wild honey and toasted maple syrup flavour profiles…” and how it is “always pure, never blended and the freshest Irish water and finest barely are used in the creation of The Devil’s Keep, which is made only on pot stills by the most skilled craftsmen.”
The price-tag seems less extortionate when you consider that last year a bottle of Single Malt Macallan 1926 sold for £1.5 million, demonstrating the value afforded by some investors to the alternative asset.
According to Knight Frank’s 2019 Luxury Investment Index, rare whiskey has outperformed other luxury assets. Between 2009 and 2019, the value of rare whiskeys increased by 564 percent, placing it as the number one passion investment above coins, cars, art, wine, watches and diamonds in the same timeframe. By 2019, Scotch whisky’s total export value reached £4.9 billion, according to HMRC export data.
With COVID-19, investors are looking to hedge against inflation and the uncertainties of the financial markets, as well as, perhaps, seeking out a good stiff drink.
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The Rarest, Triple-Distilled, Single Malt Irish Whiskey and First Fabergé Celtic Egg featuring Rough Uncut Emerald Surprise sells for $2 million. 2 September 2022: On 19th March 2021, a new world record was achieved for the most expensive whiskey collectors’ set, following the global unveiling of the highly anticipated ‘The Emerald Isle Collection’ by The […]
Here’s how to make sure your glass of choice enhances the next drink you pour. by Brad Japhe, Forbes Writer Americans are consuming more super-premium spirits than ever before. According to data from the Distilled Spirits Council of the United States, higher end bottlings accounted for nearly 82% of the industry’s revenue increase between 2020 […]
This year’s World Whiskies Awards was a glittering event held at the Honourable Artillery Company in London on Thursday, 24 March. Attended by a veritable who’s-who of the whisk(e)y industry, this annual event is the most highly regarded amongst those in the know, and nerves were at a high; this was the award our founder, […]
Placing it among the top 10% of all entries, The Devil’s Keep has been awarded two stars by Great Taste, the largest and most trusted accreditation scheme for fine food and drink. This independent body judges food and drink of the finest quality, awarding 1, 2 or 3 stars. To receive two stars places The Devil’s Keep in the […]
Our inaugural release, The Devil’s Keep has another Gold to add to its collection. Hot on the heels of winning Gold from the A’Design Awards and the IWSC Competition, The Devil’s Keep has just been awarded a coveted Gold from The Luxury Masters competition hosted by The Spirits Business. Competition was exceptionally high this year, with 116 submissions […]
Running from the 23rd-31st July, Belfast Whiskey Week is Ireland’s largest whiskey festival and the world’s largest festival of Irish Whiskey. So naturally, Jay Bradley and the Craft Whiskey Boys couldn’t pass up the chance to host a number of events, tastings and discussions to showcase the exciting resurgence of Irish Whiskey. Alongside three headline […]
While some rest, others forge ahead; aiming higher, achieving more. The Craft Irish Whiskey Co. and founder and entrepreneur Jay Bradley are of the latter. As this article on Forbes notes, in less than a year, Jay and The Craft Irish Whiskey Co. have produced the most expensive whiskey of all time with The Emerald […]
Hot on the heels of our last Gold award win, The Devil’s Keep has just scooped a prestigious Gold medal from the world-renowned International Wine & Spirit Competition (IWSC) 2021! These widely respected awards recognise the very best in wine and spirits from across the world, as judged by a panel of industry experts that […]
£46,000 is the price that the first bottle of The Craft Irish Whiskey Co.’s inaugural release, ‘The Devil’s Keep‘, sold for at auction in November 2020, a figure that has broken historical records as the most expensive inaugural whiskey release. The explanation as to why this whiskey is so special can be seen in its […]
Luxatic praised The Craft Irish Whiskey Co.’s inaugural release of the oldest triple-distilled whiskey, ‘The Devil’s Keep‘, for its unique and luxury status. The sold-out whiskey has gained attention by becoming the most expensive first release in the history of whiskey. The unique nature of this rare whiskey is a result of its history; originating […]