The Devil’s Keep wins best Irish Single Malt at the World Whiskies Awards


This year’s World Whiskies Awards was a glittering event held at the Honourable Artillery Company in London on Thursday, 24 March, attended by a veritable who’s-who of the whisk(e)y industry. Nerves were clearly at a high; this was the award our founder, Jay Bradley, had set his sights on two years ago when he released The Devil’s Keep. 

And the competition was fierce. The Devil’s Keep was up against five other Irish Single Malt whiskeys across five different categories including Knappogue Castle 12 Years Old, Teeling Whiskey Brabazon Series 4, Teeling Whiskey 30 Years Old Single Malt, Clonakilty Distillery O’Hara’s Cask Finish Special Limited Edition and The Irishman 17 Years Old. It had already beaten off competition from Teeling Whiskey Single Malt, Method and Madness Single Malt, The Whistler P.X. I Love You and Writers’ Tears Red Head to win the category of Best Single Malt with no age statement in Round One.

But as the recipient of eight awards since its release in November 2020, we knew The Devil’s Keep was a strong contender. This rare triple distilled, single malt whiskey is one of the finest whiskeys Ireland has ever created. With just 333 bottles released in 2020, The Devil’s Keep sold out in record time and became the most expensive inaugural release to sell at auction when it reached USD $60,000 (almost £46,000 and €51,000 Euros). It was also the oldest triple distilled Irish whiskey in existence, only to be topped by our second release in February 2021 of the 30-year-old The Emerald Isle Collection. 

Amongst its other awards is a Gold from the world-renowned International Wine & Spirit Competition (IWSC) 2021 and a Gold from the Global Luxury Spirit Masters 2021. The Devil’s Keep also scooped the highest scoring Gold award in the ‘Packaging Design Category’ of the A’ Design Award, Bronze at the Pentawards 2021 and an iLuxury award. It follows a further two awards from 2020; winner of the Luxury Drinks Secondary Pack award at the 2020 Luxury Packaging Awards and Highly Commended under the category of Luxury Drinks Primary Pack at the 2020 Luxury Packaging Awards.

Speaking after the event, Jay Bradley said “While we didn’t win the World’s Best I am ecstatic and equally humbled that The Devil’s Keep was crowned Best Single Malt in Ireland, seeing off some fantastic whiskeys including two from the Teeling stable. For the first whiskey that I’ve ever created to go on to be crowned best whiskey to come out of Ireland that year, that’s unheard of and an amazing achievement. It just reinforces to me that what we are doing is working and that the critics and experts are enjoying what we are creating. We have so much more to do and winning this award makes me hungrier than ever to forge on and keep making phenomenal whiskeys.” 

While the first release has sold out, a limited number of bottles are due to be released in the coming months. Of course, after this win they won’t be available for long so contact a Craft Specialist today to find out how you can secure your own bottle of Ireland’s Best Single Malt. 

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