As predicted, the awards are rolling in for The Brollach! In August 2021 The Spirits Business hosted The Luxury Masters, recognising and rewarding exceptional luxury spirits from around the world. With a 45% increase in entries from 2020 and 116 submissions from 36 companies, competition for the Silver, Gold, and Master medals in each category was formidable.
So we’re delighted to announce that The Brollach was awarded a Master medal in the Irish Whiskey – Single Malt – Ultra Premium category. Despite the outstanding competition, The Brollach was awarded the highest accolade in this category, while our inaugural release, The Devil’s Keep, scooped a Gold. The award was judged in a blind tasting by a panel of expert judges and spirit specialists who remarked on its “silky texture, raisins, hint of furniture polish” notes and felt it was “nicely complex and well balanced”.
While we know how special The Brollach is, it’s hugely important for us that this is recognised independently. Another award from an influential and well-regarded awards body is confirmation that The Brollach is set to follow in the footsteps of The Devil’s Keep and The Emerald Isle in making history. The Spirits Business has also put The Brollach in their Top Ten Award-winning Irish Whiskeys, amongst such stalwarts as Redbreast, Tullamore Dew and Midleton.
The Brollach’s win holds special personal significance for founder Jay Bradley, who created the release in honour of his father, master craftsman Shay. Crafted to honour both his own heritage and that of Irish whiskey, The Brollach harks back to the era in which Irish whiskey was considered the pinnacle of luxury, asserting its potential to achieve the same status today. White Oak American Bourbon and French Oak Madeira casks imparted a rich, balanced palate and a mellow finish of caramelised banana, fully realised through the double distillation process. With just a handful of its 661 bottles remaining, The Brollach is well on its way to joining the Devil’s Keep as a sought-after rarity.