Elite Traveler has praised The Craft Irish Whiskey Co.’s inaugural release, ‘The Devil’s Keep‘, for breaking whiskey records by becoming the most expensive debut whiskey ever, sold at auction for $60,000 in Houston. Jay Bradley, entrepreneur, whiskey expert, and founder of The Craft Irish Whiskey Co. and sister company Whiskey and Wealth Club, has endeavoured to restore […]

‘The Devil’s Keep‘, created by rare and luxury whiskey specialists, The Craft Irish Whiskey Co.,  is commended by Irish Central for being the most expensive first release bottle in the history of whiskey. The extraordinary whiskey is the oldest triple distilled whiskey in existence and has helped to restore Irish whiskey’s position at the top […]

The Drinks Business: Irish Whiskey Sets New Record for a New Release The first bottle ever released of The Devil’s Keep was sold to Jim Crane, owner of the Major League Baseball team the Houston Astros, for the record-setting price. This set a new record and made history or a brand-new whiskey offered at auction, realising US$60,000/£46,000.   “With more than two years of hard toil, countless revisions […]

Forbes Contributor: The Cask Whiskey Investor’s Survival Guide As cask whiskey opens up to private investors, opportunities are many, but there are risks, too. The key to realising its potential (safely) is a thorough understanding of the market. The challenge facing many investors, however, is that this is a new and unfamiliar environment.    Our Founder, Jay […]

Bloomberg: Whiskey as a CoVID-19 Hedge Jay Bradley, our Founder and Co-Founder of Whiskey & Wealth Club, spoke to Bloomberg exploring investing in whiskey and why the pandemic has changed investor behaviour.  “Cask Whiskey is a very stable market. Based on three things. Scarcity. Special release/momentous occasion. Awards and accolades.  The Craft Irish Whiskey Co.’s The Devils Keep hits all three driving factors:  Only 333 bottles.  An […]

Jay Bradley, founder of The Craft Irish Whiskey Co. and Whiskey and Wealth Club, entrepreneur and whiskey expert credits his father for initiating his passion for the whiskey business. Jay comes from a line of craftsmen and entrepreneurs, starting his career learning furniture making by day and bar management by night. Additionally, Jay taught himself […]

Jay Bradley, our founder, entrepreneur and expert in all things whiskey, has given a glimpse into the extraordinary world of Irish whiskey in this article for The Irish Post. Born and raised in Ireland, Jay grew up surrounded by Irish legends of St Patrick and stories of the rise and fall of the great Irish […]

The rare and luxurious bottles of Irish whiskey created by The Craft Irish Whiskey Co. have recently been saluted as one of ‘The Best Irish Whiskeys’ by The Telegraph in the run-up to St Patrick’s Day. Sister company Whiskey & Wealth Club, also founded by whiskey connoisseur, established entrepreneur and our founder Jay Bradley, is […]

The Irish whiskey industry is undeniably on the up, and in this article, entrepreneur and whiskey expert Jay Bradley explains why. Irish whiskey, or ‘liquid gold’, is the best whiskey for investment and now one of the highest-ranking luxury investment commodities, and Jay has founded two businesses, Whiskey and Wealth Club and The Craft Irish Whiskey […]