The Drinks Business: Irish Whiskey Sets New Record for a New Release
The first bottle ever released of The Devil’s Keep was sold to Jim Crane, owner of the Major League Baseball team the Houston Astros, for the record-setting price. This set a new record and made history or a brand-new whiskey offered at auction, realising US$60,000/£46,000.
“With more than two years of hard toil, countless revisions and changes to bring The Devil’s Keep to life, it was very fitting to donate our first bottle to a cause that is so close to my heart.” Jay Bradley, Founder of The Craft Irish Whiskey Co.
The proceeds of the sale of The Devil’s Keep whiskey will go to a charity that supports children affected by serious illnesses. The charity was founded by Houston Astros player Carlos Correa and his wife. Bottle number 17 was donated to the sale and the Astros dedicated the team number to a young fan called Cameron Gooch who died of cancer aged just 10.
Jay Bradley’s own daughter was diagnosed with a rare form of cancer when she was just five months old, but thankfully went into remission when she was five, enjoying a full recovery.