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‘The Devil’s Keep’, World’s Most Expensive Whiskey Launch

December 30, 2020

 The Craft Irish Whiskey Co.’s inaugural release, ‘The Devil’s Keep, has broken records for being the most expensive first release in the history of whiskey. There are only 333 bottles in existence, meaning that this ultra-rare whiskey serves not only as an extraordinary drink but also as an investment. Jim Crane, the owner of Major League Baseball’s Houston Astros, had the honour of purchasing the first bottle, the proceeds of which were donated to a charity close to the hearts of both The Astros and Jay Bradley, founder and entrepreneur.

The Craft Irish Whiskey Co. has committed itself to the pursuit of the finest Irish whiskey, redefining luxury and building an Irish whiskey empire. Esteemed designer, Tiago Russo, has created the ultimate luxury packaging, recently awarded the prestigious  ‘A’ Design Gold Award, elevating the ultra-rare whiskey through incorporating various design elements. The custom-designed glasses, a carafe of local Irish water, a gold-plated water pipette, an atomizer containing the ‘Angel’s Share’, and whiskey stones, come together to create the ultimate luxury whiskey experience.

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