The first bottle ever released of The Devil’s Keep was sold to Jim Crane, owner of the Major League Baseball team the Houston Astros, for the record-setting price. This set a new record and made history or a brand-new whiskey offered at auction, realising US$60,000/£46,000.
“With more than two years of hard toil, countless revisions and changes to bring The Devil’s Keep to life, it was very fitting to donate our first bottle to a cause that is so close to my heart.” Jay Bradley, Founder of The Craft Irish Whiskey Co.
The proceeds of the sale of The Devil’s Keep whiskey will go to a charity that supports children affected by serious illnesses. The charity was founded by Houston Astros player Carlos Correa and his wife. Bottle number 17 was donated to the sale and the Astros dedicated the team number to a young fan called Cameron Gooch who died of cancer aged just 10.
Jay Bradley’s own daughter was diagnosed with a rare form of cancer when she was just five months old, but thankfully went into remission when she was five, enjoying a full recovery.
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The world’s press, including Coastal Today Magazine and TheStockWatcher have picked up on the recent report released by Technavio which forecasted that the Irish whiskey market size would grow by USD 1.54 billion from 2021 to 2026. It found that one of the leading drivers of the growth of the Irish whiskey market was the […]
This year’s World Whiskies Awards was a glittering event held at the Honourable Artillery Company in London on Thursday, 24 March. Attended by a veritable who’s-who of the whisk(e)y industry, this annual event is the most highly regarded amongst those in the know, and nerves were at a high; this was the award our founder, […]
Placing it among the top 10% of all entries, The Devil’s Keep has been awarded two stars by Great Taste, the largest and most trusted accreditation scheme for fine food and drink. This independent body judges food and drink of the finest quality, awarding 1, 2 or 3 stars. To receive two stars places The Devil’s Keep in the […]
Our inaugural release, The Devil’s Keep has another Gold to add to its collection. Hot on the heels of winning Gold from the A’Design Awards and the IWSC Competition, The Devil’s Keep has just been awarded a coveted Gold from The Luxury Masters competition hosted by The Spirits Business. Competition was exceptionally high this year, with 116 submissions […]
While some rest, others forge ahead; aiming higher, achieving more. The Craft Irish Whiskey Co. and founder and entrepreneur Jay Bradley are of the latter. As this article on Forbes notes, in less than a year, Jay and The Craft Irish Whiskey Co. have produced the most expensive whiskey of all time with The Emerald […]
Hot on the heels of our last Gold award win, The Devil’s Keep has just scooped a prestigious Gold medal from the world-renowned International Wine & Spirit Competition (IWSC) 2021! These widely respected awards recognise the very best in wine and spirits from across the world, as judged by a panel of industry experts that […]
£46,000 is the price that the first bottle of The Craft Irish Whiskey Co.’s inaugural release, ‘The Devil’s Keep‘, sold for at auction in November 2020, a figure that has broken historical records as the most expensive inaugural whiskey release. The explanation as to why this whiskey is so special can be seen in its […]
Jay Bradley – ‘As a whiskey lover, the decision to toast or to invest is not an easy one. So I choose both.’ To understand why you should invest in Irish whiskey through either Whiskey and Wealth Club or The Craft Irish Whiskey Co., read this article written by Jay Bradley, entrepreneur and whiskey expert. Jay […]
Jay Bradley, entrepreneur, whiskey expert and founder of Whiskey & Wealth Club and The Craft Irish Whiskey Co., explains in depth why the age-old commodity of whiskey is becoming the newest worthy investment. Although the coronavirus pandemic has damaged many investment markets, the opposite has been true when looking at whiskey. Both companies thrived under […]
Luxatic praised The Craft Irish Whiskey Co.’s inaugural release of the oldest triple-distilled whiskey, ‘The Devil’s Keep‘, for its unique and luxury status. The sold-out whiskey has gained attention by becoming the most expensive first release in the history of whiskey. The unique nature of this rare whiskey is a result of its history; originating […]